Is your story big enough?
Believe Me presents 15 storytelling axioms that can shift how you think about the world. In this quick and provocative read, you’ll explore a new mindset for better relating to others in this new age of communications.

If you’re trying to influence, persuade, or convince others to believe in your message, you’ll want to read this book.
This storytelling manifesto is designed to provoke, inspire, and get you thinking in a more expansive manner. In the process, you’ll learn to see the bigger story you’re really meant to tell.
If you want to change the world, change your Story
The storytelling axioms in Believe Me are time-tested principles for achieving lasting change in your organization or community
Each axiom is supported by examples and inspiring quotes from recognized luminaries, including: Barack Obama, Seth Godin, Gloria Steinem, Tom Peters, and Joseph Campbell.
Believe Me will equip you with the knowledge you need in order to create change at the deepest levels. Knowledge like:
- What people really buy (hint: it’s not the product, service, or idea you’re selling)…
- What causes the power of your story to grow exponentially…
- What do the stories from all great leaders have in common…
“Believe Me will help you become the leader you need to be. This manifesto makes an inspired case for…the role of storytelling in the business equation.”
Kevin Roberts, Saatchi & Saatchi, Worldwide CEO, and Author, Lovemarks
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