Shift Your Strategy >
Shift Your Story

When you’re in the midst of hypergrowth or high-velocity change, it’s easy to lose what story you’re in. You can’t ask your team to invest in a vision or a strategy they don’t fully understand or believe in. Your people need to understand the story of who you are, what you do, where you are going, and why it matters. And when the world changes, your storytelling has to change with it.

In light of COVID-19, we’ve adapted all of our training and services for virtual delivery.

Client Needs

Sales & Growth

You seek to differentiate your company and create a more unified story in all of your sales presentations and go-to-market strategies. You want to help the sales team and company leaders become more inspirational and influential communicators.

Change & Transformation

You create cutting edge solutions to confront your industry’s toughest issues and transform your business. Your team is rapidly growing. You’re trying to effectively manage up/down/across while in the midst of high-velocity change.

Executive & Internal Communications

You have a compelling vision or new strategy to convey. You want to talk beyond the data and graphs, to provide context and emotional resonance in a way that brings the future to life. You want to encourage a new culture and way of thinking.

People & Culture Alignment

You have the data to support how important your work is, but communicating its power requires a big picture story—a compelling context that emotionally resonates and aligns people around a common future.

Our Expertise

CRAFTING STRATEGIC NARRATIVES

Our approach bridges the spheres of strategic communications, change management, and leadership development. We can shift your story in 60-90 days, and partner with you for sustained transformation over time.

Building storytelling as a capability

We teach a 3-step narrative framework for managers that want to improve how they inspire and influence. Our half-day, full-day, and 2-day trainings are designed to humanize complex ideas, especially when you’re challenging the status quo.

STORY-DRIVEN RESEARCH

Everyone has a story to tell and every story matters. Story-driven research is the key to context, credibility, and confidence. Influence decision-making at the strategic level and translate insights into actionable business results.

Range of Offerings

ASPIRATION
Strategic Messaging
Vision & Values
Business Cases
Differentiation
Positioning
Mental Models
Org Research

ACTIVATION
Change Adoption
Digital Transformation
Go-To-Market Launches
Stakeholder Engagement
Brand Films & Videos
Industry Collaboration
Product Research

AMPLIFICATION
Storytelling Training
Executive Storytelling
All-Hands & Forums
Leadership Offsites
Recruiting Velocity
Scaling the Culture
Audience Research

Case Studies

Since 2016, we’ve partnered with 8 product and design teams to develop strategic narratives and train on storytelling. These narratives have had an oversized influence on the vision, thinking and trajectory of product teams, including the company’s change in mission.

A VP at Hulu wanted to build storytelling as a capability. Storied created a custom training series for the product design team and facilitated next-level collaboration between the design, product and marketing organizations.

What’s the story as you scale from 300 to over 2,000 employees? The CEO, SVP of Marketing, and SVP of People of a $750M technology provider turned to Storied to craft a unifying new narrative for sales, recruiting, and culture alignment.

Storied partnered with state library associations over multiple years for a sectoral initiative on the future of public libraries. This body of work included a new narrative, 10+ workshops, and a storytelling toolkit for library leaders under Creative Commons.

A VP of Product needed to articulate the vision and values of their org’s culture after the growth and restructuring of 500+ people into new pods and teams. Storied led and facilitated a forum for hundreds of people that led to breakthrough “conversations at scale” for how to scale the best of the org’s culture and product dev approach as they grow. This is setting up the organization for breakthrough results amidst an ambitious charter for impact and contribution..

A SVP of Product needed to frame the business case for launching a new division of Dolby, focused on APIs for tech apps, product managers, and developers. Storied crafted a strategic narrative and GTM messaging in collaboration with the CEO, CTO, and several heads of product. This allowed multiple orgs to come together under one umbrella as part of a new disruptive high-growth category for spatial audio/video integration.

The Product Quality org needed a persuasive way to convey their vision and strategy for quality transformation across Roche and the industry. Storied built a narrative for increasing trust, data, and velocity in a highly- regulated industry. We delivered storytelling trainings to teams who are leading the change. This narrative has led to new sponsorship, motivation, and collaboration across the industry.

A pioneer in financial technology, Bloomberg wanted its enterprise B2B sales teams to tell better stories. The opportunity was to coach sales leads on how to more dynamically present Bloomberg’s expanding suite of solutions. Storied developed a custom series of highly-rated trainings in New York and London to serve the Americas and EMEA regions. Storied built storytelling as an organizational capacity for enterprise sales team. By finding their unique communication style, each sales lead built the authority they required to develop deeper, lasting relationships with prospective clients across four continents.

An incoming CEO needed a dynamic way to bring the corporate vision and strategy to life for 250 SVPs at the annual summit in support of enterprise-wide transformation. Storied delivered a keynote and training for how all 250 SVPs could humanize the strategy with their own personal story and passion, in service to change adoption goals. This led to renewed passion and excitement for how the company could reimagine how it works and interacts with its customers.

A New Growth Paradigm and Playbook for Disruption

What sets us apart

Most people think of storytelling as once upon fairy tales or how to tell a better anecdote. In contrast, we teach how to “think in narrative” — both as a mindset and a set of methodologies with strategic and practical use cases. This is narrative intelligence: the ability to move people and ideas towards a shared future. Mastering this skill can become a force multiplier for growth. When you get your story straight, you can bend the limits of time, money, and people.

Shift Your Strategy >Shift Your Story