Have you been watching the 2012 Summer Olympics?
It’s one of those rare moments when we drop our differences and come together as a species.
Beyond the daredevil athleticism, have you seen the amazing commercials?
Move aside Mr. Superbowl, this is some of the best advertising storytelling in ages. Why? Because many of these ads choose to tell a bigger story instead of just selling product. Everyone from Visa, Lego, Adidas, and Cadillac are embracing the spirit.
For an inspired example, check out Nike’s ad campaign, Find Your Greatness. If you haven’t seen these yet, they’re a must watch. The first in the series has been viewed 4,000,000+ times on YouTube. This second is a dramatic example of the minimalistic story. Watch them below.
For more great examples of Olympics story-based advertising, visit Fast Company or Advertising Age.
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What’s your favorite Olympics commercial? Add a comment below.
